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Re: open letter for Linux IL users



On Tue, 16 Jun 1998, Schlomo Schapiro wrote:

SS> >      Dear System Administrator,
SS> >      After hours and hours of installing Windows NT Server (didn't the
SS> %
SS> >      Oh, and good luck with NT :)
SS> >

SS> Nice teaserr, but it sounds too childish ...

It canot be a teaser. Teaser should be so short it fits into momental
memory and can be repeated like mantra. It should go straight to the point. 
The "DearSA" could be starting of a nice advocacy article, or the
small-letters part of a full-size ad, but not the buzz-phrase.
The slogan can be just anything attractive - "No more crashes",
"Crashes for $1000 or stability for $100?", or the picture or pengiun
weigting two monitors (remember, computer == screen in minds of 99% of
plain users), one of GPF'ed NT and other with nice display on Linux.
Look at the LJ ads: MetroX has squashed bug and tank, Apsen has DNA, VA
has just "right choice" or "ultimate toolbox", RH has "secret mission"
series, Applixware has ancient castle, DCG has "seatbelt not included"...

The fact that it's childish, doesn't matter much. Most advertising applies
not to logic, but to feelings. The reader should feel it's worth trying,
then he'll find logical arguments to convince himself and the boss to try
it. 

One more thought - we aren't advertising NT. We aren't advertising
Microsoft. Why to mention it? Make Microsoft "Big company" and NT "$1000
OS" and it will be OK (remaining still true).
--
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